INSIGHTS
Readings from the field.
The data side of a story-first practice: analysis, excerpts from client work, and the occasional strong opinion about velocity. This is the depth working behind every story we tell — written from data we've actually read.
FEATURED · CATEGORY REVIEW · Nº 04
Tequila's next shelf: velocity over hype.
From a 25-page review on three years of Nielsen scan data: the velocity split the category's headline growth is hiding — and what it reprices.
FIG. 04 · VELOCITY, $/TDP · INDEXED
NIELSEN SCAN · BRAND ANONYMIZED