01
Brand & Story
The authentic story of your people and places — told by hand-picked specialists who match your voice, through earned media first, paid only where it pays.
ADULT BEVERAGE × CPG · MARKETING INTELLIGENCE
The people, the places, the reason your brand exists — told authentically by hand-picked specialists, through earned media first. And when it's time to sell, the Fortune-500-grade data steps out of the background to back it up.
THE STORY × PROOF METHOD
The story leads — your people, your places, told in your voice. The data guides quietly from the background, then steps forward at the buyer's table. Most firms make you choose between fluff and spreadsheets; the method exists so you never do.
01
The authentic story of your people and places — told by hand-picked specialists who match your voice, through earned media first, paid only where it pays.
02
Retail strategy, commercialization, displays and merch — with playbooks calendarized to national-retailer priorities to improve every program's strike-rate.
03
The quiet engine: dashboards, KPIs, and the data-based sales stories national retailers expect — AI-automated, guiding the work from the background.
WHY IT WORKS · THE MODEL
BESPOKE, NOT BENCHED
A general agency runs the same playbook and the same team on every client. We assemble hand-picked freelancers and specialists around each engagement — the right voice, the right category experience, every time.
FLAT FEE · NO MARKUP
A flat monthly rate plus subcontractors billed at what they bill us — no agency markup on every service. Lean teams keep the budget in the work, not the overhead.
SENIOR, END TO END
Strategy, execution, and measurement stay with one senior operator — so the story on the shelf, in the deck, and in the data never drift apart.
INTELLIGENCE, AUTOMATED
Small teams can't hire both analysts and the people who face customers — so the analysis never gets done. We build AI-automated routines that do the number-crunching for you: not replacing your people, freeing them. You show up with Fortune-500 data storytelling, without the analyst headcount.
ROUTINES WE TAKE OFF YOUR PLATE
The time comes back as face-to-face selling: store visits, distributor rides, tastings — the work only people can do.
PROOF, PUBLISHED
Built on three years of Nielsen scan data: velocity demand diagnostics, distribution math, and probability-weighted scenario models — the kind of reading a distributor can't argue with.
3YR SCAN DATABEAR / BASE / BULL$/TDP
CATEGORY REVIEW · Nº 04
Tequila's next shelf: velocity over hype.
INSIGHTS
One conversation. Bring your numbers or don't — we'll take the first reading together.