ADULT BEVERAGE × CPG · MARKETING INTELLIGENCE

Your story deserves better than a guess.

The people, the places, the reason your brand exists — told authentically by hand-picked specialists, through earned media first. And when it's time to sell, the Fortune-500-grade data steps out of the background to back it up.

+47%
YOY BRAND GROWTH
+62%
DISTRIBUTION EXPANSION
3yrs
SCAN DATA PER REVIEW
A hand resting flat on the head of a charred oak barrel in a dim cellar, rows of barrels receding behind it.

THE STORY × PROOF METHOD

Story makes them care. Proof makes them commit.

The story leads — your people, your places, told in your voice. The data guides quietly from the background, then steps forward at the buyer's table. Most firms make you choose between fluff and spreadsheets; the method exists so you never do.

01

Brand & Story

The authentic story of your people and places — told by hand-picked specialists who match your voice, through earned media first, paid only where it pays.

02

Trade & Activation

Retail strategy, commercialization, displays and merch — with playbooks calendarized to national-retailer priorities to improve every program's strike-rate.

03

Sales & Marketing Intelligence

The quiet engine: dashboards, KPIs, and the data-based sales stories national retailers expect — AI-automated, guiding the work from the background.

WHY IT WORKS · THE MODEL

Built like a network, priced like a partner.

BESPOKE, NOT BENCHED

Specialists matched to your brand.

A general agency runs the same playbook and the same team on every client. We assemble hand-picked freelancers and specialists around each engagement — the right voice, the right category experience, every time.

FLAT FEE · NO MARKUP

One rate. Costs at cost.

A flat monthly rate plus subcontractors billed at what they bill us — no agency markup on every service. Lean teams keep the budget in the work, not the overhead.

SENIOR, END TO END

One operator owns the reading.

Strategy, execution, and measurement stay with one senior operator — so the story on the shelf, in the deck, and in the data never drift apart.

INTELLIGENCE, AUTOMATED

Your team belongs in the market — not in a spreadsheet.

Small teams can't hire both analysts and the people who face customers — so the analysis never gets done. We build AI-automated routines that do the number-crunching for you: not replacing your people, freeing them. You show up with Fortune-500 data storytelling, without the analyst headcount.

ROUTINES WE TAKE OFF YOUR PLATE

  • Weekly depletion & velocity readings that compile themselvesHOURS → MIN
  • Dashboards and KPIs that refresh without a rebuildALWAYS ON
  • Retail sales presentations assembled from live category dataDECK-READY
  • Reporting routines your distributor partners actually readAUTOMATED

The time comes back as face-to-face selling: store visits, distributor rides, tastings — the work only people can do.

PROOF, PUBLISHED

A 25-page tequila category review, cited by the industry.

Built on three years of Nielsen scan data: velocity demand diagnostics, distribution math, and probability-weighted scenario models — the kind of reading a distributor can't argue with.

3YR SCAN DATABEAR / BASE / BULL$/TDP

Read the work →

Q2 2026

CATEGORY REVIEW · Nº 04

Tequila's next shelf: velocity over hype.

Rows of tall stainless-steel tanks stencilled TEQUILA inside a Mexican distillery, lit from skylights overhead.

INSIGHTS

Readings from the field.

All insights →
CATEGORY REVIEW EXCERPT

Tequila's next shelf: velocity over hype.

From a 25-page review on three years of Nielsen scan data: the velocity split the category's headline growth is hiding — and what it reprices.

JUN 2026

Get out of the spreadsheet. Back into the market.

One conversation. Bring your numbers or don't — we'll take the first reading together.