Your story deserves better than a guess.
We tell your brand's story, then back it with the category data a Fortune 500 supplier brings to a buyer meeting.
Story makes them care. Proof makes them commit.
Your founders, your ground, the reason the brand exists. Told in your voice, by people picked to match it.
The data stays in the background, then steps forward when a decision needs backing.
Brand & story
Positioning, identity, founder storytelling, PR. Earned media first.
Trade & activation
Retail strategy, commercialization, displays, and playbooks timed to national retailer resets.
Category intelligence
Velocity diagnostics, scenario models, dashboards that refresh themselves, and the decks that come out of them.
Velocity tells the truth. Distribution just repeats it.
The work, and what it moved.
Story and shelf, moving together.
Earned media carried the story. A 25-page review on three years of scan data carried the buyers. One distributor in one state became 22 across ten, and velocity held the whole way.
A launch the press showed up for.
PR, organic social and live activation run as one engine. National press inside 90 days, with 72% of the reach coming from audiences the brand had never touched.
Monday morning, the reading is already done.
Small teams can't staff an analyst and a salesperson. So the analysis never happens, and the buyer meeting runs on anecdote.
We build the routine instead. Data lands in a warehouse, dashboards refresh themselves, and the weekly at-risk report goes out before anyone opens a laptop.
Readings from the field.
The 2028 wave
Spirits is sitting in a gap between Millennials and Gen Z. Relief starts when the largest cohort in US history turns 21 in 2028. Their money arrives on a different schedule.
High proof, mid-year scorecard
We called it in March and graded ourselves in July. The slowdown showed up on schedule.
The additive-free endgame
A fifth of the super-premium shelf, holding its price while everything under it gets cheaper.
The innovation freeze
479 new tequilas launched in 2022. Nine launched last quarter. The shelf never got smaller.
The Bench: cocktail math, worked out.
Dilution, final ABV, batch scaling, cost per pour. We built it for our own bar work and left it open.
No signup. No email.
OPEN THE BENCH →
Get out of the spreadsheet. Back into the market.
One conversation. Bring numbers or don't.
START A CONVERSATION